US Major Hotel Sales Survey for Q4

The survey includes 127 single asset sale transactions over $10 million.

During 2021, vaccines and booster shots paved the way for a brief return to some semblance of normalcy, however as we enter 2022 the nearly two-year global health crisis is not over. Since the end of November, the Omicron variant of COVID-19 has surged, bringing record high daily counts of infection resulting in many companies further delaying their long-awaited return-to-office. Staffing shortages and the global supply chain challenges continue to wreak havoc on businesses and Omicron has the potential to further disrupt travel including the airline, hotel, and group meeting and convention industries.  The good news is that it is not a matter of if, however when, the COVID 19 pandemic will either end or become an endemic disease which would be easier for the world’s population to coexist with.  In the interim, the economic devastation wrought by government-mandated shutdowns and restrictions during 2020 are well on their way to healing as even with the recent surge in cases, it does not appear that there will be additional widespread shutdowns or lockdowns.

According to the U.S. Department of Commerce Bureau of Economic Analysis, America’s economy is now bigger than it was pre-COVID as the quarterly GDP level rose to $19.4 trillion in the second quarter of 2021, higher than the $19.2 trillion in the fourth quarter of 2019. U.S. consumers, flush with trillions of dollars of fiscal stimulus, are snapping up manufactured goods and scarce materials at a record pace. Although during the near-term interest rates are anticipated to rise, on a relative long term historical basis they have and will continue to remain ultra-low. Corporate earnings have experienced a boost from recently unleashed pent-up consumer demand resulting in continued record high U.S. stock market indexes.

After the isolation and/or being limited to local activities during 2020, pent-up demand for travel, particularly leisure oriented was unleashed in 2021, culminating with U.S. hotel demand for the week between the Christmas and New Year’s Eve holidays being the highest ever recorded. As work-life boundaries blur combined with a hybrid model of producing, bleisure (business + leisure) travel will continue to grow in popularity. Although travel spending has inched back, a full recovery will not be complete until all segments return including discretionary business and group meeting and convention patronage.

During the near term, a growing list of 2022 global events that have been canceled, rescheduled, or moved to virtual will impede recovery of the group meeting connection sector. Example include: the Electronic Entertainment Expo (E3), the J.P. Morgan 40th Annual Healthcare Conference, the New York Film Critics Circle, the Honolulu Festival, the Palm Springs International Film Awards, the Private Label Manufacturers Association Trade Show, the RSA Conference, the Sundance Film Festival, AGRITECHNICA (the world’s leading trade fair for agricultural machinery), the Bristol Hi-Fi Show, the Canadian International AutoShow in Toronto, the IMM Cologne Furniture Trade Show, ITB Berlin (the travel industry’s largest global exhibition) , Messe Frankfurt’s Ambiente Fair, Meeting Professionals International (MPI)-European Meeting and Events Conference (EMEC), and the World Economic Forum in Davos, Switzerland

The world is awash in capital chasing yield, the competition for which is placing upward pressure on pricing of many asset classes including commercial real estate. There has and continues to be an unprecedented amount of domestic and overseas debt and equity investment available for all capital stack tranches in connection with single existing and proposed lodging assets, portfolios, and mergers and acquisition financings and refinancing’s.

The LW Hospitality Advisors (LWHA) Q4 2021 Major U.S. Hotel Sales Survey includes 127 single asset sale transactions over $10 million. These transactions total over $9.1 billion and included approximately 26,100 hotel rooms with an average sale price per room of $350,000. 

By comparison the LWHA Q4 2020 Major U.S. Hotel Sales Survey included 32 single asset sale transactions over $10 million. These transactions totaled $2.3 billion and included approximately 7,700 hotel rooms with an average sale price per room of $295,000. 

By further comparison, the LWHA Q4 2019 Major U.S. Hotel Sales Survey identified 54 transactions totaling roughly $9.0 billion including 19,900 hotel rooms with an average sale price per room of roughly $450,000.  

Comparing Q4 2021 with Q4 2020, the number of trades increased by approximately 300 percent while total dollar volume increased roughly 250 percent and sales price per room increased by roughly 18 percent. 

Comparing Q4 2021 with Q4 2019, the number of trades increased by approximately 142 percent while total dollar volume increased roughly 104 percent and sales price per room increased by roughly 8 percent.

For the year 2021, the LWHA Major U.S. Hotel Sales Survey includes 308 single asset sale transactions over $10 million. These transactions totaled more than $36.2 billion and included approximately 84,200 hotel rooms with an average sale price per room of $431,000. For the year 2020, the LWHA Major U.S. Hotel Sales Survey included 79 single asset sale transactions over $10 million. These transactions totaled $5.3 billion and included approximately 19,450 hotel rooms with an average sale price per room of $273,000. By further comparison, the LWHA 2019 Major U.S. Hotel Sales Survey identified 164 transactions totaling roughly $17.7 billion including 48,800 hotel rooms with an average sale price per room of $364,000.  Coming off one of the worst trading years in U.S. history in 2020, the number of trades for 2021 increased by approximately 290 percent while total dollar volume increased roughly 590 percent and sales price per room increased by roughly 58 percent. Comparing 2021 with 2019, the number of trades increased by approximately 88 percent while total dollar volume increased roughly 105 percent and sales price per room increased by roughly 18 percent.

Newsworthy Q4 2021 observations include:

During the past year, institutional investment platforms, many of whom are lodging centric, dominated the hotel acquisition arena.  Examples include: Apollo Global Management, Apple Hospitality REIT, Arbor Lodging Partners, Athens Group, AWH Partners, Blackstone, Braemer Hotels & Resorts, Concord Hospitality Enterprises, Diamondrock Hospitality Company, Driftwood Capital, Electra America Hospitality Group, Fortress, GIC, Hard Rock International, Highgate, Hilton Grand Vacations, Host Hotels & Resorts Inc., HRI Properties, Hyatt, JMI Realty, KHP Capital Partners, KKR & Co., KSL Capital, Lawrence Investments LLC, Linchris Hotel Corp., London & Regional Properties, Lowe Enterprises, Lubert Adler, Magna Hospitality Group, MCR, Monarch Alternative Capital, MSD Partners, Noble Investment Group, Oaktree Capital Management, Ohana Real Estate Investors, OTO Development Oxford Capital Group, Peachtree Hotel Group, Pebblebrook Hotel Trust, PIMCO, Procaccianti Hotel REIT, RLJ Lodging Trust, Rockbridge, Rockpoint Group, Schulte Hospitality Group, Songy Highroads, Starwood Capital Group, Stockdale Capital Partners, Summit Hotel Properties, Sunstone Hotel Investors, TPG Real Estate Partners, Trinity Real Estate Investments, Wheelock Street Capital, and Westmont Hospitality Group.

Foreign money has returned to invest in U.S. lodging assets, which helps underpin a market already flush with cash from the huge gains in business and the stock markets throughout 2021, and the hotel transaction market is anticipated to remain vibrant through the foreseeable future. Investment in lodging has historically proven to be a hedge against inflation as scientific knowledge allows for continuous re-pricing of the daily leasing of guestrooms. However, inflationary pressures on hotel operating expenses may result in a rise in costs exceeding increases of revenues.

New lodging construction is relatively muted due to a reduced inflow of new projects as compared to pre-COVID levels, and hotel openings during the first half of the year which exited the pipeline. The prolonged effects of the pandemic, above average inflation, rising interest rates, labor, and material shortages, as well as price increases will continue to be key factors in decision-making for developers during the near term.

Since its founding, America has had to manage and navigate emergencies, disasters, wars, scandals, blunders, upheavals, and revolts of all types. Even prior to the momentous events of the past two years that shook up the planet, the tectonic plates of culture, society and technology were already shifting and reshaping the world. The pandemic took those changes and accelerated them, exacerbated them, and in some cases, threw them into chaos. Despite how tenuous the state of the world remains, in many ways life in America has already snaped back, however with a “new normal” evolving and paradigm shifts becoming baked in.  During the past two years, the lodging industry has had to and will continue to adapt, maintain resilience, and embrace innovation. U.S. hotel transaction activity has gained traction, and with the accumulation stage of a new market cycle having clearly begun, many see epic appreciation potential over the next several years as the lodging industry metrics hopefully “catch up” to asset pricing observed by recent transactions.

Daniel H. Lesser is President & CEO of LW Hospitality Advisors LLC