NAI Global has launched a new outdoor hospitality division, which will operate as NAI Outdoor Hospitality Brokers. Under the leadership of Bob Kaplan, the team will focus on the investment sales of RV Parks, glamping resorts and campgrounds across the US.

While the group will have a national focus, its primary focus areas will be Rocky Mountains and Western States, Texas, the Southeast and the Northeast, and it will serve clients like Roberts Communities, KOA Corporation and Sun Communities. Kaplan says the partnership with NAI Global is a good fit to scale the platform and support growth by leveraging local brokers with in a platform that has national reach.

The outdoor hospitality sector had been gaining momentum before the pandemic, although the health crisis certainly accelerated the event. In 2019, many investors were focusing on glamping resorts. Short for glamorous camping, glamping is experiencing widespread growth. This form of experiential travel pairs traditional outdoor lodging with five-star fittings, guest service, dining and amenities. Specifically, luxury tents inspired by African safari-style resorts, classic Airstream campers fitted out with modern conveniences and tiny backwoods cabins with upgraded amenities make camping a step up from its predecessor.