Typically, when CRE firms discuss their plans in various sectors, the directions are polar. Either the focus is on Class-A projects or distressed-type properties. But market segmentation often overlooks the great middle.
In the terminology of high school physics and Newtonian mechanics, when companies do focus on the potential payoffs, technology, even if not new, can be the fulcrum that provides a long lever arm so a business can lift the great weight of profit.
That's been the case for Morgan Properties, which looks to Class-B multifamily as a driver of success. With technology playing an important role in better profitability.
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