The relentless push to expand regional data center hubs outward is encountering growing resistance from residents who don't want these facilities near them and public officials who say the facilities are not sustainable.

The large amount of water used to cool data centers is generating opposition to new facilities in expanding data center hubs like Greater Phoenix, a region where local water resources soon will not be adequate to support the needs of one of the nation's fastest-growing cities.

In addition to water usage, NIMBY resistance to data center growth is being driven by the noise produced by extensive cooling systems and generators required to run 24/7 at server farms, and by the encroachment of data center expansion into pristine rural areas.

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