MERRILLVILLE, IN – Privately-held hospitality company, White Lodging is pursuing its multi-year strategy to fully exit suburban markets with the completed sale of 25 suburban management contacts, as well as planned individual suburban hotel sales.
The company intends to focus its resources solely on a concentrated urban portfolio, comprising more complex, experiential and lifestyle hotels in its core markets.
"This strategic portfolio shift further defines our position in the industry and reinforces our focus on urban luxury and lifestyle hotels with independent destination restaurants," states White Lodging founder and chairman Bruce White. "In a sea of commodity hotel properties and expanding management portfolios, we are positioned to create the highest level of guest experiences and an environment where associates thrive. Our interest is to develop the best associates, while building the best hotel, restaurant and bar concepts in every market we operate in."
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