There are plenty of new and developing tools and tips that apartment communities—or businesses of any kind—can use to optimize their online search results.
Better known as SEO, Google clearly dominates this space, as Martin Canchola, co-founder & CTO for Apartment SEO, shared on Thursday at the Multifamily Social Media Summit held in Napa, Calif.
It's always about providing more, deeper and unique information about the property to improve its search ranking, he said. The optimal opportunity to provide this is via a community's Google Business Profile listing, previously known as Google My Business.
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