Marketers and the world are coming out of the craziest 24 months of the pandemic and they've now got a clean slate in front of them for strategy.
Video is taking a forward position in their marketing, and it doesn't have to be movie-quality, it just has to be fun.
That's the philosophy that marketers must take, according to Dave Hoffman, senior sales consultant – home and consumer services, Google. He provided guidance and tips on Thursday at the Multifamily Social Media Summit held in Napa, Calif.
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