Placemakr has announced plans to open its first pop-up hotel in California. The tech-hospitality operator will partner with Bayview Development Group to build WhyHotel by Placemakr in San Jose.

Located inside the apartment building Miro San Jose at 28 N 4th St. in downtown San Jose, the hotel will operate under the company's pop-up model, and booking accommodations for the space will be open in May. Guests will have access to upscale amenities, including a 24/7 fitness center, outdoor seating and grilling areas, a private dog park and the ground floor Starbucks and upscale Italian restaurant, which is set to open soon.

Placemakr recently closed a $90 million funding round and will leverage those funds to aggressively expand into new geographic locations, according to the firm. This pop-up is part of that strategy.

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Kelsi Maree Borland

Kelsi Maree Borland is a freelance journalist and magazine writer based in Los Angeles, California. For more than 5 years, she has extensively reported on the commercial real estate industry, covering major deals across all commercial asset classes, investment strategy and capital markets trends, market commentary, economic trends and new technologies disrupting and revolutionizing the industry. Her work appears daily on GlobeSt.com and regularly in Real Estate Forum Magazine. As a magazine writer, she covers lifestyle and travel trends. Her work has appeared in Angeleno, Los Angeles Magazine, Travel and Leisure and more.

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