Including left-brain (analytical) and right-brain (creative) mindsets leads to more successful marketing efforts that appeal to both clients and management.
One without the other can create unhealthy imbalance and missed opportunities, or worse. Presenters at the Apartment Innovation and Marketing Conference on Monday in Huntington Beach, Calif., explained how cohesion can help property projects thrive.
Esther Bonardi, Vice President at REACH by RentCafe, led a panel "Right Brain & Left Brain: A Beautiful (Marketing) Mind" with Melissa Cartagena, Senior Director, Digital Marketing at Greystar; and Sarah Wieman, Senior Manager of Branding & Marketing at PRG Real Estate.
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