An entrepreneurial spirit has propelled Tricap Residential into recently adopting a centralized leasing and operational model that is paying dividends for its properties, residents and employees.
Suzanne Hopson, Executive Vice President of Sales & Marketing at Tricap Residential Group; discussed her strategy with Kristi Fickert, VP of Enterprise Growth, during the Apartment Innovation and Marketing (AIM) Conference session "Blueprinting A Centralized Leasing Model That Dominates" on Tuesday in Huntington Beach, Calif.
"We really flipped the switch on the traditional model of operations," Hopson said. "We inverted the org chart. We use a formula of generate-convert-engage to provide excellent customer service and reduce marketing expenses."
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