Macy's department store has launched Market by Macy's a new small store format designed as part of the retailer's omnichannel platform. Macy's is strategically rolling out these stores to appeal to a new customer base and to create a new in-store experience.

"To position our business for long-term success and best serve our existing and new Macy's customers, we are focused on building a comprehensive omnichannel ecosystem, consisting of best malls, new off-mall locations, and robust digital properties," Joe Hodge, senior director of real estate at Macy's, tells GlobeSt.com about the impetus to launch the new brand of stores.

According to Hodge, the stores will paly a significant role in the retailer's future. The stores, he says, will lay the "groundwork for a multi-year pathway to scale up the format." The stores will have a cultivated experience throughout. "Market by Macy's stores will feature the best of the best of Macy's brands, constant newness and edited selection of the latest trends, key staple items and localized offerings," says Hodge. "Market by Macy's stores will be imbedded in the community and focused on convenience, style guidance and local events."