Mickey, a broker of logs, lumber, and plywood, announced its new online direct purchase hardwood lumber marketplace that is open to new buyers. "The Mickey Marketplace offers a variety of hardwood lumber sourced directly from NHLA-certified producers harvesting logs from, sustainable and renewable forest resources around the United States – giving more small and medium sized suppliers, as well as large forest product firms, access to sell their inventory directly online to purchasers," the announcement said.

"Mickey's core product, 'Mickey OS,' is [a platform] operating system that quickly automates and streamlines the most cumbersome elements of the business such as logistics, payment processing and real-time fulfillment. The new marketplace offering represents the first time that lumber buyers can partake in the platform and current Mickey suppliers can access new buyers along with their core customers."

Producers can upload real-time inventories to the marketplace so that potential customers can see what is available. "So, a construction company could order truckloads of the lumber they need—and have it delivered directly to their site," a company spokesperson tells GlobeSt.com. "Or a furniture or cabinet manufacturer looking to purchase lumber supplies can order the specific products they're looking for.