April was the strongest month yet this year for indoor malls, open-air centers and outlet malls in terms of foot traffic—but there's still room for improvement as the retail sector realigns post-COVID.
Foot traffic to these venues returned to growth in October 2021, but was soon stagnated by the rise of the Delta and Omicron variants. Declines persisted into 2022, but weekly data analyzed by Placer.ai marked a shift in visit rates in March as COVID restrictions lifted again.
The Placer.ai Mall Index for top performing indoor malls, open-air lifestyle centers, and outlet malls saw a major decline in the visit gap for all formats in April when compared to March. Specifically, visits to indoor malls were down just 0.3% when compared to the same month in 2019, while open-air and outlet centers had visit gap declines of 4.4% and 4.5% respectively.
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