Whether it's multifamily companies tailoring apartment pitches to younger clientele or whether a new medium might offer benefits to commercial real estate professionals, the metaverse has become a serious business topic.
The idea of people wanting to partake of virtual worlds is ancient in Internet time. Second Life, a multimedia platform where people can create images of themselves (avatars) and interact with others, is nearly 20 years old. Graphical role-playing games with interaction between players goes back to the early 1990s.
Sometimes people quickly jump onto technical opportunities, like the first pizza order by computer in 1974, according to Smithsonian Magazine. But it frequently takes time for entrepreneurs to experiment and find new ways to employ technology in their industries, and then for analyst firms to catch up.
Want to continue reading?
Become a Free ALM Digital Reader.
Once you are an ALM Digital Member, you’ll receive:
- Breaking commercial real estate news and analysis, on-site and via our newsletters and custom alerts
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical coverage of the property casualty insurance and financial advisory markets on our other ALM sites, PropertyCasualty360 and ThinkAdvisor
Already have an account? Sign In Now
*May exclude premium content© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
