LAS VEGAS—There will always be a human connection and human component in retail but talk around the metaverse is gaining steam. So said Brandon Isner, Americas Head of Retail Research at CBRE.
Isner spoke briefly during a microlearning session at ICSC Las Vegas, about how to prepare for the expanding metaverse from both the retailer and the landlord perspectives. Most importantly, he said, "doing some recon" is essential to even begin to understand where you should start.
"The metaverse is basically a progression of the internet," Isner said, "but with depth." Where the excitement lies in the metaverse, he explained, is that there is an open sourced metaverse that self-governs each experience.
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