Digitally native brands are poised to play a key role in retail's transformation – and one big industry player has devoted an entire team to helping them thrive.
We sat down at ICSC Las Vegas with Barrie Scardina, Head of Retail at Cushman & Wakefield, and Alanna Loeffler, Managing Director of Business Strategy at the firm, to discuss how Cushman & Wakefield is advising digitally native brands – retailers that were born online – break into brick-and-mortar space. Scardina and Loeffler walked us through how DNBs approach space selection, the challenges they face as they navigate physical retail, and some of the unique ways DNBs are partnering with more established brands to nab a brick-and-mortar presence.
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