Muted. That's how GlobeSt.com recently characterized consumer activity through the rest of the year.
That's understandable. All the talk of interest rate hikes and the threat of recession can not only shake the nerves of shoppers but investors as well. However, we're looking at a bigger, longer-range picture.
First, we should note that brick-and-mortar retail is at last finding its place in the sun. For years, even prior to the pandemic-induced recession, we saw closings and bankruptcies as internet sales grew and certain long-familiar brands, unable to adjust to new modes of shopping, fell by the wayside. The problem only escalated during the depths of the pandemic, when quarantine protocols forced shoppers to turn to their keyboards.
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