Yardi Adds More Tools to Its Coworking and Flex Space Offerings

Proptech company Yardi announced a couple of expansions of its coworking and flex space offerings. One was the launch of its new CoWorkingCafe.com site, which is designed to “allow real-time bookings for conference rooms and private offices.”

“CoworkingCafe.com publishes coworking and flex locations across the country, including real-time availability, amenities and packages, photographs, floor plans and even 360-degree videos,” says the company release. One app allows, as one might expect, both researching potential workspaces and viewing them. “CoworkingCafe.com joins the five existing Yardi commercial listing platforms, CommercialCafe, CommercialSearch, PropertyShark, 42Floors, and Point2, all of which now show coworking availability alongside traditional commercial listings. Together, these sites attract 2 million monthly visits and generate 300,000 high quality leads per year.”

Space owners can manage their listings while marketing across the network. The product integrates with Yardi Kube, where companies can manage marketing and collateral with accounting, customer contacts, communications, data, and Wi-Fi, according to Yardi. The company says that creates a “single, connected, end-to-end solution.”

Since last year, there have been a number of moves into broader networks of coworking and flex-space management. Last August, WeWork and Cushman & Wakefield formed an exclusive partnership, allowing the latter to market both landlords and businesses on WeWork’s management experience platform, as well as on new jointly developed solutions.

Then in February 2020, WeWork and Upflex, a coworking aggregator and global flexible workplace startup, announced a partnership to create a global network of more than 5,500 flex space locations.

In May 2022, hybrid workplace platform vendor Upflex announced a $30 million Series-A fundraising round led by WeWork and including Newmark, Cushman & Wakefield, Ecosystem Integrity Fund, and others. The company says that the new round brings its total funding to $34.1 million.

Yardi’s other move was the acquisition of CoworkingMag.com, a content site, following the established trend of companies using general content, rather than direct sales materials, to bring in prospects and create authority positioning.

Yardi claims that the site “consistently ranks among the top results for coworking-related searches for locations in the US,” which expands the reach of the company’s coworking listings and should be attractive to coworking users and providers.

According to the existing company information at the CoworkingMag site, it “reaches out to tens of thousands of people across the world.”