The inter-tangling of companies can get intricate. A clear example is the recent announcement from CRE giant JLL and HqO, a vendor of a workplace experience platform.
To set the stage, JLL Spark, the company's venture fund to invest in early-stage companies, started investing in HqO in 2018. JLL then added a "follow-on corporate investment" in December 2021 as part of HqO's Series-C funding round. JLL also named the company as a "preferred provider."
By then, JLL was using HqO's products, including an "app, analytics suite, hybrid work tools, and a flex space management system." The intent was to provide services to tenants and data and feedback to landlords.
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