Competition is tough, especially in a well-established market that has only grown in size. Throw in a high-tech foundation and it becomes extremely difficult to create something so different that a small company can outdistance larger ones.

A startup called The Office Exchange is facing exactly this tall hurdle. In a press release, the company calls itself "a platform allowing decision makers on both sides of the commercial real estate market to host or be a guest in available office spaces."

"The model applies a similar approach to other commodity-sharing applications such as Airbnb, Coop, or Turo, but with the mission of helping businesses and their employees work whenever, wherever, and on their terms, without being constrained to unfavorable long-term rental contracts," it continues.

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