Hollywood Park Announces Immersive LED Entertainment Facility

Three years ago, Hollywood Park, the stadium and mixed-use project in Inglewood, California, announced its first tenants: a brew pub, gym, and movie complex.

Things have progressed and a new tenant, Cosm, will add a giant LED domed display for experimental and “immersive” media, according to a press release.

“As part of Hollywood Park’s retail district, the venue will showcase a 26.6-meter [or just over 87-foot] diameter LED dome in a 65,000 total square feet facility that can hold up to 1,700 guests,” the release says. “Programming at the venue will include live sports and entertainment, experiential events and content, immersive art, music, and more.”

According to Cosm, the technology is capable of 8K visual resolution that can “blur the line between ‘real’ and ‘rendered’ with live stream and real time rendered content in a virtual environment.”

This won’t be the first installation by the company. It has created other projects like one at the University of Utah, immersive feeds of the 2020 Olympics through NBC, and a mini-series on Tokyo. But this will be a dedicated permanent facility.

The concept, while new in one sense, is akin to others that have been happening with various uses of digital displays. 

The new renovations at One Times Square in New York City will include a 12-floor branded visitor center. Public spaces will include five viewing zones where “animals will roam and play in their natural habitats against the backdrop of digital signage and buildings that make up Times Square.”

“Augmented reality is the future of entertainment, retail, advertising, and the built environment more broadly,” Jamestown president Michael Phillips said in prepared remarks. “Concrete Jungle will scale and normalize augmented reality experiences as a tool to enhance engagement with the public. These technologies can be leveraged beyond entertainment to improve wayfinding, public safety, and health and wellness.”

“The first phase of Hollywood Park’s retail district will total 500,000 square feet, with 320,000 square feet scheduled to open spring 2023,” the release said. “Hollywood Park will become a city within a city with its recreational outdoor parks as its social heart. When complete, Hollywood Park will include up to five million square feet of creative office space, an exceptional retail district reaching up to 890,000 square feet, a 300-room hotel, and up to 2,500 sophisticated new residences. The expansive outdoor-oriented districts will border a six-acre artificial lake while being interlaced with 25 acres of tree-lined public parks and open space.”