California's Attorney General's office announced a settlement with makeup retailer Sephora over a consumer privacy issue.

"California Attorney General Rob Bonta today announced a settlement with Sephora, Inc. (Sephora), resolving allegations that the company violated the California Consumer Privacy Act (CCPA), California's first-in-the-nation landmark privacy law," California Attorney General Rob Bonta's office noted. "After conducting an enforcement sweep of online retailers, the Attorney General alleged that Sephora failed to disclose to consumers that it was selling their personal information, that it failed to process user requests to opt out of sale via user-enabled global privacy controls in violation of the CCPA, and that it did not cure these violations within the 30-day period currently allowed by the CCPA."

Consumer privacy increasingly has become an issue in politics and the retail industry. With no strong national privacy laws, it is currently left to the states to adopt regulations and police companies. That leaves businesses with the difficulty of having to face developing regulation that don't necessarily work exactly the same way in all locations.