Forget about a balanced meal, older Gen Zs, ages 18-24, want a balance between value and a focused menu, according to a report from NPD Group released this week.
Speed counts for something, too. As does, "finding messaging that reflects their interests, like organics and sustainability," NPD found. Also, Gen Z diners decide what food they want before choosing a brand.
More specifically, "classic" menu items, like burgers and chicken options that are unique, crave-able, and can't be replicated at home, appeal to this group.
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