Roofr, a proptech company that provides "all-in-one roofing software that allows roofers to offer estimates instantly, measure roofs via aerial imagery, and create visually stunning proposals" completed a $12 million Series-A funding round.

The new investment brings total funding to $19 million. Participating in this round were previous investors Bullpen Capital and Crosslink Capital. New investors included K5 Global, Vertical Venture Partners, Interplay, Ace & Co, and 12BF.

The tools that Roofr provides seem largely visual and prompt driven. For example, the estimator walks the roofer through providing the address, which brings up an approximate square area of the roof. Then the person chooses one of four roof steepness descriptions, picks the type of roof currently installed, whether it's residential or commercial, specifies the new type of roofing material, time frame, and whether the customer wants financing. Up comes the estimate.