Roofr Closes a $12M Series-A Funding Round
The company plans new product features and staff expansion.
Roofr, a proptech company that provides “all-in-one roofing software that allows roofers to offer estimates instantly, measure roofs via aerial imagery, and create visually stunning proposals” completed a $12 million Series-A funding round.
The new investment brings total funding to $19 million. Participating in this round were previous investors Bullpen Capital and Crosslink Capital. New investors included K5 Global, Vertical Venture Partners, Interplay, Ace & Co, and 12BF.
The tools that Roofr provides seem largely visual and prompt driven. For example, the estimator walks the roofer through providing the address, which brings up an approximate square area of the roof. Then the person chooses one of four roof steepness descriptions, picks the type of roof currently installed, whether it’s residential or commercial, specifies the new type of roofing material, time frame, and whether the customer wants financing. Up comes the estimate.
Another tool offers full roof measurements, presumably from satellite imagery, in the form of a six-page report for less than a moderately priced dinner entree. There’s a proposal builder and materials calculations as well.
“The latest funding round will help Roofr build a robust end-to-end experience for roofers globally, by providing professionals with a simple way to manage their projects and speed up their ability to help their customers,” the company writes. “With roofers’ biggest challenges in mind, Roofr intends to add features including payments and lead acquisition, solidify new partnerships for better integrations, increase support hours, and double their team.”
One apparent dynamic is that the person who started the company was a third-generation roofer who has the experience to understand what could help the business process. Software companies often start differently, with people who are primarily technologists who they decided to solve some problem someone has but who lack the necessary insight themselves.
The company announced its seed funding in 2021, so it appears to have made quick progress in development of the business.