Technology, virtual reality and data pooling are taking over the process of screening and choosing real estate and buyers and sellers are better for it, according to a panel at this week's CREW Network annual conference in Chicago.

Eric Frank, CEO, LightBox; Courtney Ettus, chief marketing officer, Crexi; Michelle Sipics, director, technology innovation, Accenture; spoke Sept. 22. Mandi Wedin, founder & CEO, FEROCE Real Estate Advisors, was moderator.

Sipics said that virtual reality (VR) is so much more than people looking silly and falling down while wearing oversized goggles.

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