Foot traffic to Starbucks stores was up by 2.6% over 2019 figures, according to Placer.ai, and the chain is responding to that surge in demand by rolling out smaller format stores.
A typical Starbucks measures around 2,000 square meters, and the new smaller-format locations will span just 400. The format, dubbed Starbucks Pickup, caters to consumers who order ahead via the Starbucks app and pick up in-store. In mid-September, the coffee giant announced plans to open 2,000 stores by 2025.
Earlier this year, the company's chief marketing officer told CNN that Starbucks was heavily emphasizing improving efficiencies across the company's existing locations, as long wait times plague many stores.
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