Commercial real estate's use of virtual and augmented reality has advanced greatly from recent consumer perceptions of it, according to Michelle Sipics, director, technology innovation, Accenture.

She was part of a panel that spoke Sept. 22 at CREW Network annual conference in Chicago.

"The metaverse is a continuum," Sipics said. "It's just getting started. And commercial real estate has this great opportunity to get in early and guide the conversations about the metaverse because right now, no one knows [exactly what role it will play].

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