Streetlight Data Announces New Advanced Traffic Counts

StreetLight Data announced its new analytics product, StreetLight Advanced Traffic Counts, intended for “commercial real estate professionals, who need reliable insights to inform site selection decisions.”

“StreetLight Advanced Traffic Counts provides customers with a detailed set of insights that can be used for understanding traffic patterns near potential sites, a critical input for the real estate site selection process,” the company said. “The pre-processed metrics include vehicle and pedestrian counts, trip characteristics, and traveler demographics for more than 8 million road segments covering the nation.” The product provides “analytics that reflect current trends and are consistently validated against permanent traffic counters, and by transportation industry professionals.”

StreetLight added that the offering is specifically designed for retail operators and CRE professionals. “Companies operating fast food restaurants, convenience stores, or car washes need to know the volume and flow of traffic near popular highway off-ramps to determine if opening a new location would be valuable; or, if closing an existing one would be prudent,” the company said.

There are other obvious potential uses as well. A company developing parking lots would likely want to know where traffic patterns were strongest. An infill logistics location would likely want to choose location that balanced access to major traffic ways with an ability to more easily get truck traffic from and onto the streets.

“Our new Advanced Traffic Counts offering is a critical and powerful new tool for industry professionals engaged in site selection,” said StreetLight CEO Laura Schewel. “Pandemic-impacted changes in how and where we live, work, and commute continue to drive flux in local and regional traffic. Understanding granular demand by mode of travel, even the direction of traffic, can have huge implications for real estate decisions, and we are excited to give our customers the data they need to grow and manage their businesses. We know this tool will also be valuable to others seeking to understand broad national trends in mobility for its impact on emissions, equity, and the economy.”

According to startup data source Crunchbase, Streetlight Data is a private company that has raised $44.4 million over six funding rounds, the most recent being in 2020.

Jacobs bought Streetlight Data back in February, saying that the addition “accelerates Jacobs’ strategy in growing its end-to-end digital solutions portfolio and focus on ESG, while adding high growth, highly recurring revenue software businesses that offer tremendous value for its clients and the communities they serve.”