Douglas Elliman this week announced it is pursuing the "New Yorkification" of Miami, launching a new leasing arm in South Florida to help it stay competitive with the abundance of new inventory.
Many of its projects are gearing up to launch within the next year, Jay Phillip Parker, President of Douglas Elliman Development Marketing, Florida, tells GlobeSt.com.
Parker describes a "New York-style apartment" as a high-quality multifamily product, which, he said, until recently, has been mostly non-existent in the South Florida market.
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