Someone was trying to get attention for a run of NFT—non-fungible tokens that are supposed to certify authenticity and ownership and which be used to facilitate real estate transactions. But more often they are part of some marketing scheme. In this case, a PR representative said that the company involved was moving from pilot project to production phase, which seems to undercut the concept of an NFT as being scarce and particularly valuable.

Which shows why many are wary of hyped concepts, like the metaverse, which is supposed to be a titanic virtual universe in which people from anywhere can interact. Maybe. As Wired put it in April, "To hear tech CEOs like [Meta's] Mark Zuckerberg or [Microsoft's] Satya Nadella talk about it, the metaverse is the future of the internet. Or it's a video game. Or maybe it's a deeply uncomfortable, worse version of Zoom? It's hard to say."

When a PR firm contacted GlobeSt.com to ask if anyone was interested in "commercial leasing options in Decentraland's (Metaverse) Tallest Multi-Use Tower, Crystal Tower," the first reaction, frankly, was dismissiveness of more hype.