Hype Or Not? One Exec Sizes Up New Multifamily Tech Offerings

Buoyed by the success of the multifamily sector in the wake of the COVID-19 pandemic proptech companies are flourishing, with both startups and stalwarts rolling out new product offerings and tools for those working in the asset class. 

 But “when adding technology you have to think about the results and impact on your business,” says Robert Lee, chief operating officer at Hy.Ly Autonomous. “It’s easy to get distracted by new flashy tech that promises more leads. But more leads don’t always mean more leases.” 

In a session at GlobeSt’s upcoming multifamily conference in October, Lee will analyze the top seven most talked-about technologies using a benefit effort matrix to determine which are hype and which are beneficial for the multifamily sector. His assessment will consider  different efforts, failures, and proven successes to determine which are “quick wins,” “strategic projects,” “trendy tech” and experimental.

“Many times there are more mature and proven technologies that can be a quick win and get the same or better results than the newer flashy but unproven technologies. These technologies can be rolled out faster and have less impact on your teams,” he says.

In his session, Lee will highlight a few case studies evaluating the results of implementing and evaluating a quick win, trendy tech, and experimental tech solutions. His company, Hy.Ly.AI is a multifamily marketing tech firm that creates AI products to improve experiences across the sector, including for prospects, residents and marketing teams.

Check back soon for more insights from Robert Lee and other speakers featured at this year’s GlobeSt Multifamily Conference in Los Angeles October 24-25.