Automation can be a key driver of renter engagement as multifamily operators push to stand out in a crowded marketplace, experts at last month's GlobeSt Multifamily conference said.
Citing Zillow data, Allison Moledo, assistant vice president at Windsor Communities, said 89% of renters experience stress at some point of the rental process – and while prospects are researching your community, being responsive can make the difference.
"Your brand doesn't stop at attraction," she said. "It has to go through the whole experience. Can you elevate a moment where they're already excited? You're looking for these moments of truth where you can make more of an impact."
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