Camden has put the kibosh on all apartment community resident events, its vice president of marketing, Julie Keel, said during the "Ask Me Anything" session at the National Multifamily Housing Council's OpTech Conference Nov. 2 in Las Vegas.
Community events are often the staple for building resident camaraderie as well as a method to drive authentic social media posts by apartment residents.
"We stopped them during the pandemic for obvious health reasons and never picked them back up," Keel said. "They aren't cost-effective, can take a lot of work, and for what: You get 15 residents to show up at a 500-unit community."
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