The trend of rightsizing by resizing stores is picking up steam. Many retailers are now incorporating small-format stores into their fleets.
Retailers can tailor these small-format stores to target a specific demographic, create a personalized shopping experience, or experiment with a new brand direction, according to a new report from Placer.ai.
Small-format stores can also serve as fulfillment centers for click-and-pay shopping and as a location for returns, all while fostering brand awareness and customer engagement.
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