Simon Property Group is joining efforts with Leap to bring digitally native brands to shopping malls.

Four store openings are initially planned: True Classic Tees in Los Angeles' Del Amo Fashion Center and ThirdLove, Sugarfina and Goodlife in Florida's Town Center at Boca Raton, Fla.

The Leap platform uses data, systems, and scale to launch and operate omnichannel-enabled retail stores for modern brands.

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