Black Friday and Cyber Monday have become a blur on the holiday shopping calendar, according to retail analysts speaking this week about reported upticks in sales and traffic.
A record $9.12 billion was spent online on [Black] Friday, the biggest one-day sales figure ever, according to Adobe Analytics, which tracks nearly 90% of the top 100 retailers. That's an increase of 2.3%, year over year, and better than the previous mark of $9.03 billion in 2020, according to Yahoo! Finance.
Dana Telsey, CEO and chief research officer of Telsey Advisory Group, speaking Nov. 29 on CNBC, called the weekend "civilized" for shoppers, citing that the door-buster approach has been subdued. She said there will be a lull now for shoppers up until Dec. 15 because shoppers know they don't have to buy now because inventory levels are adequate, and they can wait a bit longer for a better deal.
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