To survive in today's evolving bricks-and-mortar environment, retailers must find ways to differentiate their offerings, according to Mark Sigal, CEO of Datex Property Solutions.
He tells GlobeSt.com that the story on brick-and-mortar retail, while accelerated by COVID, is largely unchanged, but that "undifferentiated retail is dead" because "if a given segment of the market can be digitized, commoditized or de-localized it will be.
"There is a reason why segments such as fast food, restaurants, hair, salons (nail, massage), groceries and specialty retail have proven resilient, whereas more undifferentiated retail categories like dollar stores and pharmacies have proven less durable or less robust.
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