Newmark continues following one tradition from the high-tech world by developing software, most likely originally for internal use, and then making it available to customers for additional revenue streams.

It recently announced a new product called Newlitic that "integrates enterprises' real estate portfolio information into one single platform," according to a press release. "Newlitic offers capabilities for multiple management reporting needs—including occupancy utilization, portfolio and lease administration, transaction management, capital projects and facilities management —through customizable web dashboards."

The product area is data visualization. Over years it has become a popular technique to present information in a graphical format that can highlight relationships and implications that can be hard to decipher from stacks of numbers on printed reports.