Employee engagement is something many companies struggle to maintain. It's a core part of the culture, which makes it vital today given the hiring and retention challenges in the apartment industry.

Venterra Realty has found a way to heighten staff members' involvement through a program dedicated to listening to its associates and investing in employee and customer-driven innovation through idea-sharing.

In 2021, Venterra Realty relaunched its Better Way program, an initiative that opened communication channels so employees can problem-solve and suggest opportunities to make their work responsibilities more efficient.

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