As pandemic lockdowns fade into memory, pent-up demand from people wanting to visit America's scenic treasures is creating a growth market for lodging geared to outdoor enthusiasts.
According to a report last summer from the Outdoor Industry Association, more than 10M new participants have taken part in outdoor recreations since March 2020.
Camping, recreational-vehicle use and other forms of nature-related travel that didn't require travelers to congregate in crowded indoor venues thrived during the pandemic. Post-pandemic, the surge of outdoor enthusiasts—and families planning vacations in rustic settings—is fueling the growth of new hotel brands that service the great outdoors.
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