Proptech firm GPARENCY seems to have established a modus operandi of offering financial benefits to customers who partake of the company's services.
The company had moved its business from a traditional go-between to connect borrowers and lenders to a membership mechanism with flat-fee pricing. Then, last year, it added what it called "match to lender," a software system that allows CRE borrowers "to search by loan and property type to access every single loan lender in their state." Non-member borrowers see only lenders that are GPARENCY partners while members will still see the full listings.
In the latest development, the company offers credits toward site membership "in exchange for property data submitted to the Digital Marketplace directory, including new listings, updates, and corrections," a company press release says.
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