Looking at the history of online platforms is like a long list of places that once were up-and-comers, absolutely destined to be the future, that disappeared after a time. CompuServe, Friendster, MySpace — just a few that have either come and gone or are no longer particularly important in marketing and business discussions. Remember Google+? It had disappeared after eight years.
There have been social media, apps, websites, now the metaverse (whatever it actually is). And at any time, there are many decisions to make but limited time and resources. Will you choose Facebook? TikTok? Pinterest? Instagram?
"If you stop and think about, the iPhone came on and then suddenly everyone needed an app," says Stephanie Cegielski, vice president of research at the International Council of Shopping Centers.
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