When GlobeSt. asked a bevy of retail experts where the e-commerce share of retail will end up in coming years, Brandon Isner, CBRE's Head of Retail Research, gave us the most bullish prediction.
"Our latest data suggests that, overall, the e-commerce share of total retail will grow to 29.3% by 2030," Isner told GlobeSt. "Consumer preference is the primary factor, as we have more agility and choice than ever before."
When we asked Isner what was making him so confident about the growth potential for e-commerce, he told us he's betting that the rise of "m-commerce" will fuel the growth of online market penetration.
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