Morgan Properties has over 350 apartment communities — and something less than 15 different mobile apps. Which seems odd in a way because the message from vendors and consultants is that there are magical digital products that can help unify everything your multifamily (or other type of CRE business) needs and has to do.
Except, as many years of technical innovation have shown, that's almost never the case in any industry.
"We're the third largest owner operator of apartment communities in the United States," Amy Weissberger, senior vice president of corporate strategy and innovation at Morgan Properties, tells GlobeSt.com. "When we choose to use an app, we're very thoughtful about who we're choosing and who we're going to give it to."
Want to continue reading?
Become a Free ALM Digital Reader.
Once you are an ALM Digital Member, you’ll receive:
- Breaking commercial real estate news and analysis, on-site and via our newsletters and custom alerts
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical coverage of the property casualty insurance and financial advisory markets on our other ALM sites, PropertyCasualty360 and ThinkAdvisor
Already have an account? Sign In Now
*May exclude premium content© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
