If you measure progress in industrial footprints, Canadian e-commerce platform Shopify barely qualifies for a starting berth in a race for logistics hegemony with Amazon.
During most of the past year, Shopify has been adding tech muscle to its platform's capabilities, acquiring Deliverr for $2.1B to add a critical inventory management piece.
Analysts have greeted these developments with barely concealed yawns. "If you're going to compete with Amazon, when will you start accumulating warehouse assets?" the conventional wisdom wanted to know.
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