San Francisco is coming up with creative ways to address the emptiness of its downtown, which is struggling to shake a "ghost town" label since tech employers embraced remote work and began hollowing out office buildings.
With more than 40 vacant storefronts, the city has launched a non-profit program called Vacant to Vibrant—a series of hip new "pop-up" stores the city is hoping will make downtown the "it" spot to hang out, according to a report from KRON4, a local TV affiliate.
The program, which will be managed by the San Francisco Office of Economic and Workforce Development with a budget of $710K, is part of Mayor London Breed's downtown recovery plan.
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