With rents trending down, interest rates trending up, and operators needing to become more cost-efficient, strategies that capitalize on technology are a priority to fill vacancies quickly and reduce wasted marketing spend.
Sarah Gencarella, Vice President of Marketing at Olympus Property, and Joe Coleman, COO, Decron Properties, discussed these trends with moderator Mark Ham, VP of Business Development & Branding at G5 by RealPage, during the Apartment Internet Marketing Conference in Huntington Beach, Calif.
Gencarella said she's seeing more of a spending pivot than a spending reduction in her marketing budget.
Want to continue reading?
Become a Free ALM Digital Reader.
Once you are an ALM Digital Member, you’ll receive:
- Breaking commercial real estate news and analysis, on-site and via our newsletters and custom alerts
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical coverage of the property casualty insurance and financial advisory markets on our other ALM sites, PropertyCasualty360 and ThinkAdvisor
Already have an account? Sign In Now
*May exclude premium content© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
