Now playing on a streaming media commercial break near residents: Geotargeted apartment ads.
Streaming TV is a new opportunity for multifamily marketers to promote their properties on the "big screen" and drive branding and awareness at affordable budgets.
The streaming environment has been growing significantly this year, opening up property-level inventory on hundreds of channels, including Hulu and HBO Max and eventually Netflix and Disney+, according to panelists at the Apartment Innovation and Marketing (AIM) Conference in Huntington Beach, Calif.
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