Quick service restaurants have been focusing more on the drive thru experience since the pandemic and in these efforts Wendy's has just made a great leap forward: The company is embedding artificial intelligence in one of its restaurant drive thrus in a test pilot of the technology.
It is partnering with Google Cloud on a new solution called Wendy's FreshAI that "has the potential to transform Wendy's drive-thru food ordering experience with generative AI and large language models technology," the company said.
Next month Wendy's plans to launch Google Cloud's AI technology in a Columbus, OH-area, company-operated restaurant and will use what it learned there to inform future expansions to more Wendy's drive-thrus.
Want to continue reading?
Become a Free ALM Digital Reader.
Once you are an ALM Digital Member, you’ll receive:
- Breaking commercial real estate news and analysis, on-site and via our newsletters and custom alerts
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical coverage of the property casualty insurance and financial advisory markets on our other ALM sites, PropertyCasualty360 and ThinkAdvisor
Already have an account? Sign In Now
*May exclude premium content© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.